China remained as the top international tourism expenditure country

According to the World Tourism Organization, China has kept its world-leading global tourism spending since the year 2012.

The reason behind the data due to the middle-income class increase rapidly, the number of direct flights, various country visa simplification, chinese digital payment optimization and etc.

According to Statista, experienced Chinese tourists from top tier cities are focus on niche industries such as luxury shopping, wine/whiskey tasting, high-quality exquisite activity and etc.

Whereas Chinese tourists from second-tier cities and below still remained focus on mass-oriented products and experiences based on brand awareness presence and IWOM from the omni channels.

Cr. Statista, World Tourism Organization
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